Monday, September 30, 2019

Overpopulation: Unemployment and Possible Solutions

To Thi Thu Huong Writing task 2 THE WOLD IS EXPERIENCING A DRAMATIC INCREASE IN POPULATION. THIS IS CAUSING PROBLEMS NOT ONLY FOR POOR, UNDERDEVELOPED COUNTRIES, BUT ALSO FOR INDUSTRIALIZED AND DEVELOPING NATIONS. DESCRIBE SOME OF THE PROBLEMS THAT OVERPOPULATION CAUSES AND SUGGEST AT LEAST ONE POSSIBLE SOLUTION. Due to recent improvement in healthcare system as well as the economic growth, the population is increasing faster and faster. This is laying a heavy burden on the economy, society and environment of both advanced and developing nations.In this essay, I’m going to explore the main problems caused by overcrowding and suggest some possible solutions. First, overpopulation tends to slowdown the economy because it creates a shortage of public goods such as electricity and water supply, etc. which depend on the government allocation. Hence, the authorities, especially in poor countries have to apply for high-interest loans from abroad to fill in the budget deficit. Consequ ently, those countries are struggling to repay the long-term foreign debts and unable to escape the vicious circle of poverty. Second, there is a great deal of troubles for the society with too many people.For example, the appreciation of unemployment rates will cause bad impacts on social welfare; and the education and healthcare system may not be able to meet the needs of the public. Also, the community will be suffered from severe hunger, formidable crime rates and unstable politic situation. Moreover, when the planet gets more crowded, the environment is also threatened. Along with the intensive farming and industrialization to fulfill the dearth of the extra residents, there will be more sewage, redundant fertilizer and pesticide, and exhaust fumes that pollute the water the land the air.In addition, the exploitation of natural resources will drain the earth’s stockpile to the point that it can no longer supply for our life. Eventually, what awaits humankind is a future of suicide. Fortunately, there are some possible solutions for those problems. The government can promote public-private provision to deal with the needs for public goods. An increase in taxation and industry investment will settle many social and economy troubles such as unemployment and budget inadequacy. We also need stricter regulations on resource usage and pollutant emission.At the same time, a focus on early education will help untie the knot of overpopulation from the root. The more developed nations and international institutions should help the underdeveloped countries by providing more ODAs and FDIs as well as establishing consultancy councils. To summarize, overpopulation is now a world wide phenomenon that is followed by many negative economic, social and environmental impacts. However, those difficulties can be overcome with the efforts of both the government and the individual.

Sunday, September 29, 2019

Integrated Marketing Communication

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e. g. , Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, and Patti 2005; Garretson and Burton 2005; Nowak and Phelps 1994; Schultz and Kitchen 2000a; Schumann, Artis, and Rivera 2001). As the marketplace has become more fragmented over the years, organizations have embraced IMC as a means to effectively and efficiently target and attract the splintering mass market through the transmission of a unified message across all â€Å"contact points† between organizations and their consumers. Whether the contact point is product packaging, a Web advertisement, or any other â€Å"information bearing experience that a consumer or prospect has with a brand† (Schultz, Tannenbaum, and Lauterborn 1993, p. 1), the goal is to present a message to an audience that is consistent (Duncan 1993) and/or to generate valuable customer information (Roznowski, Reece, and Daugherty 2002; Yarborough 1996). In short, utilization and coordination of various promotion and communication tools is necessary to assure optimal market coverage (Stewart 1996) and to develop a strong marketing program (Nowak and Phelps 1994). Despite its potential contributions, debate still exists regarding the significance of IMC as a practice (e. g. , Cook 2004; Cornelissen and Lock 2000; Gould 2001). Questions pertaining to the prevalence of IMC in the marketplace (Roznowski, Reece, and Daugherty 2002) and regarding its differential applicability across product type (e. g. , Nowak, Cameron, and Delorme 1996) remain. This study was designed to help answer these questions. In recent years, the concept of IMC has made its way into the mainstream of the marketing literature (Duncan and Caywood 1996; Nowak and Phelps 1994; Schultz 2003; Schultz and Kitchen 1997, 2000b; Zahay et al. 2004). This has occurred despite the fact that, in reality, there is no universally agreed upon definition of IMC (e. g. , Cornelissen and Lock 2000; Kliatchko 2005; Schultz and Kitchen 1997; Stewart 1996) and IMC appears to be an evolving concept (Duncan, Schultz, and Patti 2005). While a â€Å"working definition of integrated marketing communication is hard to come by† (Schultz, Tannenbaum, and Lauterborn 1993, p. xv), one simple characterization of the phenomenon poses IMC as the coordination of communication tools for a brand (Krugman et al. 1994). Central to the concept of IMC is the notion that effective communication is accomplished by blending various communication forms–for example, advertising, publicity, sales promotion, and so forth–into a single, seamless entity (Nowak, Cameron, and Delorme 1996). Furthermore, when it is well devised, IMC can generate information that can be used to identify and target different types of consumers with customized communication (Schultz 1997) and, ultimately, help to build a strong relationship with them (Duncan 2002). In a sense, then, IMC involves a process that is circular in nature–a sort of two-way communication between organizations and consumers that gathers and stores responses to communication and uses that information to effectively target consumers in future efforts (Roznowski, Reece, and Daugherty 2002; Schultz, Tannenbaum, and Lauterborn 1993). A review of the phenomenon in practice performed by Nowak and Phelps (1994) uncovered three broad manifestations of integrated marketing communication: IMC as â€Å"integrated communication,† IMC as â€Å"‘one voice' communication,† and IMC as a â€Å"coordinated marketing-communication campaign. † While the distinction among the three manifestations is sometimes hazy, each one poses a slightly different approach that organizations may take to create messages that are uniform in tone and look (Duncan 1993). The â€Å"integrated communications† approach involves promoting brand image and direct audience behavior simultaneously by coupling devices such as brand advertising and public relations communications with consumer sales promotions and direct response tools within an organization's marketing-communication materials, particularly advertisements (Peltier, Mueller, and Rosen 1992). For instance, an ad that contains a direct-response tool (e. g. , a coupon), a public relations appeal (e. g. , support of an esteemed social cause), and brand advertising (e. g. depiction and description of the offering) would reflect the integrated communication form of IMC. A key outcome of this approach is the acquisition of consumer information that is captured when consumers respond to direct-response tools, sales promotions, and the like (Nowak and Phelps 1994). The â€Å"one voice† approach reflects a firm's focus on a single positioning strategy that emphasizes unity among brand/ image advertising, direct-response advertising, public relations, and consumer sales promotions at the outset of a promotional campaign (Reilly 1991; Snyder 1991). In this approach, the position, message, or theme is what ultimately guides an organization's IMC decisions, which ostensibly could be rendered independently by the firm's advertising, public relations, and sales promotion agencies (Nowak and Phelps 1994). The third approach, â€Å"coordinated marketing-communication campaigns,† stresses the need to integrate the activities of different marketing-communication disciplines (e. g. , sales promotions, advertising, and public relations) in order to reach multiple audiences with a synergistic effort (Rapp and Collins 1990; Schultz, Tannenbaum, and Lauterborn 1993). The â€Å"coordinated marketing communication† approach differs from the â€Å"one voice† manifestation of IMC in that it does not simply focus on a single brand position; rather, multiple positions are the norm (Nowak and Phelps 1994), with a goal of targeting multiple audiences (Rapp and Collins 1990). A further comparison of the three forms of integrated marketing communication reveals that the â€Å"coordinated marketing-communication campaign† and â€Å"one voice† approaches to IMC involve an organization's communication activity at a broad level of application, whereas the â€Å"integrated communications† manifestation encompasses a more microlevel application. More precisely, the first two manifestations involve integration across communication campaigns, whereas the latter one entails integration within particular communication devices, such as advertisements. For example, early indications following Super Bowl XL suggested that the ads broadcast during the event were successful not only in terms of their brand advertising, but also in terms of direct response, as evidenced by the increased traffic to the advertisers' Web sites (Horovitz 2006). Of the three forms of IMC, it is the integrated communications† approach that appears to be the one most often utilized in practice (Phelps, Plumley, and Johnson 1994) and the one that is the focus of this study. One broad goal of our research is to discern how the â€Å"integrated communications† form of IMC is manifested in practice. Integrated Marketing Communication Research While the phenomenon of integrated marketing communications has received widespread attention over the past 15 years, there have been very few empirical investigations of its incidence and application. The scant research findings that are available suggest that IMC is perceived to be valuable by practitioners (Duncan and Everett 1993; Roznowski, Reece, and Daugherty 2002) and that its utilization seems to be increasing. For example, one early study found that approximately two-thirds of consumer product companies employed IMC in some manner (Caywood, Schultz, and Wang 1991), while a later investigation reported that 75% of the organizations surveyed had adopted IMC in one way or another (Phelps, Plumley, and Johnson 1994). A more recent investigation revealed that 95 % of Fortune 500 executives responding to an inquiry indicated that their company used IMC to some degree and that nearly the same percentage was at least somewhat satisfied with its results (Roznowski, Reece, and Daugherty 2002). It bears noting that most of these findings are based on respondents' perceptions and may not reflect IMC as actually practiced. In general, most of the examination of IMC has focused on its perceived value and beliefs regarding its potential among packaged or durable-goods marketers. By comparison, there is little documentation of the actual existence or prevalence of IMC in these or other market contexts (Nowak, Cameron, and Delorme 1996). The scant published research on the actual practice of integrated marketing communication suggests that organizations involved in green marketing have been slow to adopt IMC principles in their advertising (Carlson et al. 1996). Meanwhile, retail and consumer service organizations appear to use media and message delivery elements associated with integrated approaches, yet lack strong coordination among these IMC components (Nowak, Cameron, and Delorme 1996). In a further examination of IMC across different business firms (i. e. , business-to-business, retailing, services, and consumer product), it was discovered that coordination among IMC components does indeed exist, yet the selection of specific marketing communication activities differs significantly among the business types (McArthur and Griffin 1997). Given the contradictory results and scarce empirical research, there appears to be a need for further examination of IMC and marketers' activities to plan and execute its implementation (Duncan and Everett 1993; Roznowski, Reece, and Daugherty 2002). Integrated Marketing Communication and Product Type Based on the research results discussed above, IMC appears to be a practice that is used across business contexts, but in different ways (e. g. , McArthur and Griffin 1997; Nowak, Cameron, and Delorme 1996). McArthur and Griffin observe, â€Å"different product-market situations demand different communication tools and techniques† (1997, p. 5). Hence, it is not surprising that a study of media usage within IMC programs revealed differential emphasis on some media when comparing services and retailing firms (Nowak, Cameron, and Delorme 1996) or comparing across services, retailing, business-to-business, and consumer product organizations (McArthur and Griffin 1997). There is even some indication that consumer product firms lag behind others in terms of the degree of attention they accord to IMC (McArthur and Griffin 1997). In addition, and as suggested by Duncan (2005), IMC may be particularly relevant within the services sector. Taken as a whole, these findings suggest that the nature of the product that an organization offers may affect the emphasis it places on IMC and its utilization of different communication materials. Further supporting the notion that the nature of the promoted product may be related to the adoption of IMC is a body of literature that indicates that the advertising of services differs substantively from the advertising of physical goods in several ways (e. g. , George and Berry 1981; Grove, Pickett, and Laband 1995; Legg and Baker 1987; Mittal 1999; Shostack 1977; Stafford and Day 1995). For example, since services are essentially performances (Gronroos 1990; Grove and Fisk 1983) and not things that can be displayed (e. g. , insurance, health care, an airline flight), it is difficult for organizations to communicate about them and for customers to grasp what it is they are likely to receive (Lovelock and Wirtz 2004; Shostack 1977; Zeithaml 1981). Many years ago, in her seminal paper establishing the nature of service products, Shostack (1977) stressed that marketers must strive to â€Å"integrate† evidence of service offerings to compensate for their innate intangibility. She argued that such an effort should involve controlling a broad range of potential clues to foster a concrete, â€Å"total impression† of the service. Essentially, that effort entails coordinating various communicative devices associated with a service and its delivery, including the content of service advertising. George and Berry (1981) similarly argue for the importance of presenting a uniform message as one of the six guidelines for advertising a service. From their viewpoint, â€Å"advertising continuity,† that is, continually using distinctive symbols, formats, and/or themes can reinforce a service's image and differentiate it from the competition. Ostensibly, the creation of a consistent and uniform perception of the service product might also be accomplished as one outcome of effective integrated marketing communications. Yet in a comprehensive overview of the services advertising literature several years ago, Tripp (1997) identified IMC as one of several phenomena related to service advertising's message structure and execution that needed further study. A recent examination of advertisements across various categories of services found a high incidence of IMC portrayed within the ads (i. e. , over 60% of the ads reflected IMC), yet argued that there was room for improvement in terms of the degree of integration that was present (Grove, Carlson, and Dorsch 2002). However, a comparison of advertisements for goods versus services with respect to incidence and character of IMC has yet to be performed, despite the potential applicability of IMC in the area of services promotion (Duncan 2005).

Saturday, September 28, 2019

Tools of Monetary Policy Essay Example | Topics and Well Written Essays - 1000 words

Tools of Monetary Policy - Essay Example The effect of increasing the discount rate on the money supply is shown below in diagram 1. In part (a), the demand for reserves is not high enough and as a result there are no changes in the equilibrium reserve holdings. In part (b) there is a high demand for reserves and as a consequence, there is a decline in the equilibrium reserve holdings. Figure 1: Impact of increases in the discount rate In the diagram above, there is an increase in the discount rate from to . Consequentially the supply of reserves schedule rises from to . However, observe that in part (a) the demand for reserves are lower than in part (b). In particular the demand for reserves schedule is not high enough in part (a) to substantiate any efficacy of increasing the discount rate. In fact in such a scenario, a decline in the discount rate could have an impact by increasing the equilibrium reserve holdings if the rate is lowered below the bank rate. However, this will make sense if the resulting effect of increas ed money supply is the desired result. As a result, albeit the increase in the discount rate leads to a rise in the supply of reserves, there is no change in the equilibrium holdings. Thus, there is no discount lending in this case. In part (b) the increase in the supply of reserves leads to a reduction in the equilibrium discount reserve holdings from R0 to R1. Note that in this case lowering the discount rate would have had an impact as well but of the opposite kind. Alternatively, the central banking authority of an economy has to right of denying or controlling the amount of loans directly. Thus it has a control over the money supply of the nation directly via a control over the sanctioning of discount loans. In particular, loans forwarded to financial institutions by the central banks belong to any of the following three classes: a) primary loans, b) secondary loans and c) seasonal loans. Primary loans are the credit supplies to healthy or financially stable banks or financial institutions. Secondary credits are the loans that are forwarded with a designated purpose only in which the credit accepting institution can put the loan in use. Finally, seasonal loans are the short term credit that is forwarded under discount rates generally to help institutions overcome temporary liquidity shortages and emergencies. Thus by controlling the amount of reserves financial institutions have, the central bank can restrict the amount of money supply in the economy. How may central Bank help prevent bank panics by acting as a lender of last resort? Support your answer using examples of such events. Bank runs or panic runs to the bank are caused by the fear that the bank will become insolvent and will fail to return the amount of deposits. The central problem is that this has a cascading effect and actually becomes a self fulfilling prophesy since as the number of people withdrawing their funds increases, the liquidity of the bank decreases. Further with the number of wi thdrawals rising, other customers fearing insolvency also begin withdrawing their own deposits. Since banks never hold all of the depositors' money as reserves at any point of time, if a large number of customers begin withdrawing all their funds, the bank does become insolvent fast. This phenomenon was a central problem

Friday, September 27, 2019

Summary Movie Review Example | Topics and Well Written Essays - 500 words - 2

Summary - Movie Review Example Anyone who watches this documentary will surely realize that this war was an absurd one because its outcome was very obvious-America, who initiated the war, only won because Spain was a very weak enemy. The documentary shows how the America found a new channel in its first overseas war. As the events of 1898 disclosed, Americans started to become anti-Spain due to the ways Spain used to suppress the rebel army of Cuba. Gradually, the support for a war to purge the Cubans of the Spanish domination grew. The documentary investigates the role played by sensationalist journalism in the war. It pays special scrutiny to the then editor of The New York Journal, William Randolph Hearst. Apparently, Hearst recognized the scope for national fame, as well as the sale of newspapers, that the coverage of a war with Spain would provide. Thus, with this came the existence of the first hostile propaganda in the history of modern media; by putting all the blame on Spain, Hearst increased pro-war opinions and made sure that the hesitant President agreed. However, not all the Americans, especially African-Americans, supported the war. Some of the African-Americans believed that it was wrong for them to fight for the sake of their oppressors. Others believed that their contribution in the war would make things better for their race. However, those who took part in the race were subject to racism and anti-black violence. America won the war easily within weeks. Spain gave up its tyranny over Cuba and handed Guam, Puerto Rico and the Philippines to America after the dispute was settled by the Treaty of Paris. However, instead of rescuing the rebels of Cuba and Philippines, America simply replaced Spain-months later it fought its own provincial war against Filipino rebels. America kept interfering with Cuban matters till 1934, leaving behind feelings of anti-Americanism. Crucible of Empire perfectly

Thursday, September 26, 2019

Communications in Business - Social Performance of BMW AG Essay

Communications in Business - Social Performance of BMW AG - Essay Example It is in this context that the company has been recorded to be the winner of Sustainability Index Leader for consecutive 7 years (Jackson 2011). However, there are several cases which reveal facts against the operations of the company. With this concern the paper shall intend to critically analyse the performances of BMW AG in the international platform and analyse its efficiency in performing its corporate social responsibility. In this regard, both the positive and negative issues will be discussed with briefings based on the social impacts and its effect on the company’s stakeholders. The Case against BMW AG One of the CSR (Corporate Social Responsibility) goals which have been determined by BMW AG to enhance its performance and sustainable growth is focused on the minimisation of the impact automobile creates on the environment. In this regard, the company enforces few technological transformations which are expected to reduce emissions and at the same time minimise the ne ed of natural resources (BMW Group 2009). With this concern the company implies the concept of environmental management system in its operations. Adhering to its objective and the environment management approach the company concentrates on recycling the resources, such as unused cars, engines and other required materials to produce new cars. It also focuses on the utilisation of natural fibres in the door panels and sound-proofing (BMW Group 2009). However, the utilisation of natural fibres in the automotive designing can cause few disadvantages. For instance, due to the employment of natural fibres in the automobile designing, providing a perfect shape to the body of the products becomes tough. This in turn gives rise to the operational cost of the organisation. Moreover, after the recycling of natural fibres it becomes weak. Natural fibres also absorb moisture from the climate and causes swelling which in turn hamper the longevity of the automobile. Other disadvantages of using na tural fibres are lower durability and quite weaker fire resistance (Rijswijk, Brouwer and Beukers 2001). Therefore, it can be stated that utilisation of natural fibres reduces the negative impact on environment which could have taken place directly due to the usage of other fibres. But on the contrary it causes deficiency in the performance of the vehicles hampering the interests of the consumers. It lacks in safety precautions, durability and reliability which can directly affect the company’s sustainable growth creating a negative impact on the society and the stakeholders on the whole. In its sustainability operations, the company is also recorded to implement hybrid technology in its production system with PSA Peugeot Citroen as a joint venture. The objective of the company in this regard is to minimise the fuel consumption and emissions with the purpose to reduce the amount of negative impact that widely used automobile technologies have on the environment (PR Newswire 2 011). But the hybridisation of automobile technologies also has their inevitable disadvantages. To be mentioned in this context, hybrid technology can certainly be quite costly with limited affordability in the current market situation. According to evidences from automobile engineers it is also revealed

Wednesday, September 25, 2019

Strategic And Workforce Plan of WeaveTech Article

Strategic And Workforce Plan of WeaveTech - Article Example It has to be noted that as the plan is rolled out, there are certain changes also needed in other aspects of the HR system as a whole which include training programs for other employees as well as reviewing the structure of the organization to ensure that there is compliance with the envisaged workforce plan. The business metrics that can be used to track the success of the organizational goals and initiatives include performance measurement. The legal implications of this workforce plan relate to federal regulations that stipulate that employees that have been made redundant are entitled to their full benefits and packages and this can strain the organization’s financial position. Indeed, there are compliance issues with the federal law and regulations that should be taken into consideration. Such risks can be mitigated if the downsizing process is carried over a gradual period such that the transition does not impact on the operations of the organization. From the case of We aveTech, internal information required in the development of the workforce plan pertains to elements such as skills development, identifying the gap in terms of the needs of the employee where training is required as well as reviewing the operations of each department in order to streamline them towards the attainment of the set goals and objectives. External information, in this case, relates to headhunting where the executive management should try to look for people with the best talent to replace the managers going to be laid off.

Tuesday, September 24, 2019

Supply Chain Essay Example | Topics and Well Written Essays - 1000 words

Supply Chain - Essay Example that determines the efficiency of the overall business to a great extent and its effectiveness reflects and ensures the effectiveness of other front end business processes. For example, when an efficient supply chain enables the timely and cost effective procurement of the services, the possibility of providing goods or services to the customers increases many folds. The travel agency business is no exception in this regards. This paper intends to explore the supply chain under ‘brick and mortar system ’and compare the changes that has been brought due to the interventions of technology on the supply chain. Before moving further few terms need to be explained. Brick and Mortar means manual way of working. Click and mortar means combination of manual and automated working; whereas, click only means totally automated working. The business of travel agency in older times, when the brick and mortar system was in operations, was mainly manual and the service they used to provide was to arrange for the flights, booking of the hotels and to arrange any other service required by the customers during the travelling. Let us explore the supply chain for the travel agency under brick and mortar system. Under manual system, the participants of the supply chain were, the travel agent, the hotel administration, the airline ticking staff and other salesman for relevant services, for example, if the customer is being provided with the car rentals, then the car rental vendor will also be the participant of the supply chain. The process of supply chain was very simple yet bearing a lot of demerits. The process was like, the travel agent used to have the agreements with different vendors and on receiving orders, they used to go to those vendors, book their service and get the tickets/ receipts etc. Though it was very simple supply chain, yet it bore many discrepancies, for example, suppose that a travel agent books the ticket for a particular destination for his journey but

Monday, September 23, 2019

The Revolution in America Essay Example | Topics and Well Written Essays - 2250 words

The Revolution in America - Essay Example In the evening of 26th August 1765, the home of the Massachusetts Lieutenant Governor and Chief Justice Thomas Hutchinson was attacked by a mob from Boston while he was eating dinner with his family. The group broke into his home and looted and stole a large number of possessions from there, however, the Hutchinson family manages to escape just in time to avoid a bloody disaster. The Stamp Act Congress was formed and met in New York where the conflict that took place in Virginia was resolved and this paved the way for the first united coalition of the North American colonies. A new series of colonial taxes followed suit in 1767 called the Townshend Duties and would be accepted by the colonists as they were in charge of controlling trade. In Boston, things had not been faring well as a Non-Importation Agreement was issued by the merchants and traders with a condition of not importing anything that was manufactured and came from Great Britain in order to protest against the taxes, spec ifically the Townshend Duties that had been levied by the Parliament. In 1768, the Boston riots broke out as John Hancock’s ship was attacked by the British royal troops, for having violated laws relating to trade. This made the Parliament strict in its attitude and posted more British troops near the ports and waters in order to regulate the law; however, these stationed troops were soon hassled by Bostonians and led to the death of some troops. It soon became a massacre as more and more people began to get involved and this entire episode.... He assembled people to raid the British and destroy their forts and buildings as a sign of protest. Before this however, in November 1763, a group known as the Paxton Boys that consisted of half a hundred Scottish and Irish men, massacred a formidably large Indian population in Pennsylvania and blamed the state government of being lenient and biased towards the natives. This enraged them and they aimed for equality, thus displaying their wants through a series of attacks. The British were extremely powerful and counter attacked Pontiac and his tribes which led to signing of the Proclamation of 1763 which forbade any American colonist from settling on Native American territory unless he had permission to do so by the means of either purchase or treaty. All these incidents led to the end of salutary neglect and subsequently, in April of 1763, the First Lord of the Treasury and Chancellor of the Exchequer took office in London – George Grenville. In the year 1764, he enforced the Navigation Act and also passed the Sugar Act according to which sugar would then be taxable as three pennies on molasses so that the costs that were incurred by the British government during the war with France could be undertaken in the form of payment and recovered so that the benefits would ultimately go to England. The colonial Americans however were taken aback by the amount of tax on the sugar molasses and expected it to be two pence per piece at the most because of which they began to then protest in order to remain in business. Apart from this, he also enforced the Currency Act by which he stopped the circulation of paper currency; the Stamp Act as per which taxes were imposed on printed materials; and the Quartering Act by which

Sunday, September 22, 2019

Connections Essay Example | Topics and Well Written Essays - 500 words

Connections - Essay Example Generally, protests are carried out against immoral and unjust actions. If protests are violent, they could be immoral themselves or a source of injustice. Therefore, they will not be effective because they are like the very thing that they are protesting against. Due to this, non-violent protests are more effective than violent protests. The first historical example which comes to mind is the British colonialism of the United States. The Americans could not peacefully protest against this because the British had an army behind them and violently opposed any protests to their presence in the United States. Therefore, the only form of protest which could achieve the removal of the British from America was violence. The second historical example which comes to mind is the secession of the Confederate States. The North and all Americans who opposed the division of their country into two could not protest against this in a non-violent way. The confederate states had gathered their armies and had declared their secession from the United States of America. The only way that this development could be reversed was through violence, which means that protest had to take the form of military confrontation. The type of direct action which martin Luther King called for was peaceful protest in the form of sit-ins and marches.

Saturday, September 21, 2019

Crime and Rival Gang Member Essay Example for Free

Crime and Rival Gang Member Essay The Outsiders tells a story about two kids named Johnny and Ponyboy who are in a gang called the Greasers. They live in a wrong doing world of gangs and fights. After Johnny protects Ponyboy by killing a rival gang member named Bob, the two boys run away. A young criminal named Dally helps them escape. After an incident with a burning church Johnny dies and Dally dies soon after because of the sorrow Johnny’s death caused him. In the novel The Outsiders, S. E Hinton demonstrates that violence can lead to nothing more than emotional hardships, crime, and death. The smallest act of crime can often lead to inner adversity. For instance, Johnny’s parents would beat him and left him feeling safer in a gang or in a parking lot. Due to the parents hurting Johnny he was forced to live a life in a gang, a life of crime, and violence. Johnny felt as if no cared and that even if he lived in a gang his parents wouldn’t do anything. Another example is when Darry hits Ponyboy for being late home and Ponyboy runs away. Darry â€Å"wheeled around and slapped (Ponyboy) so hard that it knocked (him) against the door,† that causes emotional tension that gets in the way of family. A small act of violence makes Ponyboy dash away from their home and create division between the two brothers. The final example is when Johnny dies and Ponyboy gets traumatized. The death of Johnny made Ponyboy so confused that he altered and denied reality. Ponyboy was significant on Ponyboy he wasn’t in the right mind for a while. Crime is frequently the result of an act of violence. The felony of Bob trying to kill Pony boy left Johnny having to kill him. ‘They put you in the electric chair for killing people,’ and it is only because violence was committed. The crime of Bob trying to kill Ponyboy resulted in his death. The gangs fought and did many illegal things that made them always on the look out for cops. Just because people may not like each other doesn’t mean crime need s to be committed. Most of the time crime is involved people get hurt. Lastly Dally robbed a grocery store and the cops ended up firing their weapons at him. When a misdeed happens it is either caused by violence or started with violence whether it’s the police or a gang. The felony Dally committed soon after cost him his life. One of the most cruel and harsh effects of felony is the consequence of death. One example is that Johnny gets beaten up by Socs and the next time they try and harm him he kills Bob. The fear that the Socs would hurt him resorted to Johnny killing Bob. A kid with a pocketknife who is scared to get hurt can lead to a devastation effect. Secondly is when Johnny dies in the fire. The murder of Bob made Johnny run away and directed him into feeling like he had to risk his life to save the kids in the church. Because Johnny was guilty with murder it sadly lead to his death. In the end of it all he died because of his act of violence to Bob. Lastly the message repeats itself when Dally dies out of sorrow of Johnny’s death. The death of one made Dally kill himself by pulling a gun on the cops. Johnny’s death was the cause and end of Dally’s. Violence is an action that can only end in pain and misery. Violence in today’s society would lead to the collapse of a civilized world. As the world advances with protection and security, less hostility will be shown and the world will become a better place for future generations. With all the progress in technology we shall never expel violence itself. Although violence won’t be destroyed, it is up to us to suppress or reduce death and acts of violence. The world needs to try and stop the terrible action from ever happening again.

Friday, September 20, 2019

Justification and critisism of Transformational Leadership

Justification and critisism of Transformational Leadership Leadership can be described as an important quality of a person, a vital attribute for an organisation or a key source for an effective team towards attaining success. In these ways, leadership occupies its space in different fields and proves to be important in several aspects. The role of a leader is very important in a management field in terms of taking the organisation towards success or failure, as Drucker (1985) defines Management is doing things right; leadership is doing the right things. According to Cox (2001), the leadership has been classified into two types: Transformational and Transactional. This differentiation was initially made by Downtown (1973, as cited in Barnett, McCormick and Conners, 2001). Transformational leader to be briefly explained is the one who possess a good vision and commitment towards success and motivates his followers and encourage them to increase their work potential. Whereas a transactional leader works in a task oriented manner and behave rigid with no place for personal emotions. In this modern world, business culture changes more rapidly prior to time and it is mandatory that skill and custom of the leadership has to adapt these changes. Heiftz and Laurie (1997) claim that: Instead of maintaining standard, leaders have to challenge the style of doing business and facilitate others in order to distinguish immutable values from historical practices that must go. In this essay, certain counter arguments for transformational leadership are critically analysed and a position has been adopted that transformational leadership is better in the current business atmosphere. The reasons are articulated with characteristic feature of transformational leadership. This is further justified with the explanation of some successful facts about notable transformational leaders and their success in their business. Criticisms of Transformational leadership: Transformational leadership being one of the best leadership models has some criticisms regarding several factors like personality, complication, clarity and other factors. Johnson and Kepner (2002) explain the key criticism within transformational leadership is that, it possesses high probability for the abuse of power. This is concerned with morality of leadership, as in terms of emotional perspective a transformational leader influence his follower. If the direction or the path tends to be in wrong track, then it would result in bad consequences. Further Bass (1997) notifies that, transformational leadership lacks the quality of ensuring and balancing the respective interests and influences that might facilitate to avoid dictatorship and minority suppression. Some notable examples of this model are Adolf Hitler, Osama bin laden and Rev Jim Jones who was the main role in massive Jonestown suicide. These are the people considered to be the negative side of transformational leadershi p. The second critic is that, transformational leadership is more often concentrated in developing an individual personality trait rather than a conduct through which people may be instructed (Bryman, 1992). This result in a difficult situation to train people in this approach, as most of the people will find complicated to adopt this quality. Since transformational leadership is a combination of several leadership models, it is more complicated to understand the concept and teach. In a transformational leadership, the leader is considered as a visionary idol and the leader involve in the business process along with his followers. This creates a dilemma in viewing the leadership in a trait perspective. The third critic provided by Avolio (1999) is that, the transformational leadership is discriminatory and autocratic. This further brings to another critic, the lack of conceptual clarity. The transformational leadership covers a wide range of activities like motivation, inspiration, buil ding trust and furthermore, this creates confusion in terms of concept when compared to other leadership model, as Bryman (1992) pointed out that transformational and charismatic leadership are often considered to be identical with respect to their qualities. The fourth argument is about dimensions of transformational leadership as not clearly mentioned. A scientific research by Tracey and Hinkin (1998) has shown considerable intersections among the dimensions of transformational leadership; it notifies that the dimensions are not clearly defined and complicated to measure. The final critic deals with regards to ethics, describing that transformational leadership suppresses the minorities of an organisation. Keeley (2001) believes that the only way to prevent harm done to the followers by the managers is to avoid the managers from uniting towards a common interest or goal. This ethical statement put forwards an action which is contradictory of what transformational leaders are suppo sed to do. These are some of the critical arguments by various researchers in the business field. The upcoming statements provide a justification for transformational leadership and some counter arguments for the above given critical statements. Justification for transformational leadership: Reviewing the critics arguments, a question arises whether the transformational leadership could be followed by an organisation to run efficiently. A position has been adopted for transformational leadership in this essay and the facts are described and clearly articulated. The first point of criticism review the morality and misleading of power by transformational leadership. Bass (2006) explains the classification in transformational leadership as socialised and personalized characteristics in the book Transformational leadership. The leaders using their abilities to inspire and lead their followers to a wrong path are termed to be pseudo transformational leaders. They possess similar elements as that of transformational leaders, but the motive would be personal and exploitative. It depends upon the individual characteristics in determining or choosing their motive and path, the concept of transformational leadership cannot be blamed. People regarding pseudo transformational model were discussed in the previous section; some examples of leaders who led a constructive path of transformational leadership are Mahatma Gandhi, Nelson Mandela etc. Transformational leadership concentrates in developing individual personality trait and it is difficult to understand and teach the concept was another critic. The significant feature of transformational leadership is that, it concentrates the development of follower and tries to enrich their personality. It encourages and involves inspiring followers to commit to a shared vision and goal of the organisation. A transformational leader encourages others to become leaders; as a result the entire organisation will be filled with people possessing effective leadership qualities, Kelly (2003). Furthermore, transformational leader motivates his followers to be innovative in problem solving and develop followers leadership qualities by coaching, mentoring and providing both challenge and support. According to (Leithwood, as cited in Cashin et al, 2000, p.1) Transformational leadership is that which: helps to redefine an individual mission and vision, thereby renewing their commitment and re structure the system for accomplishing the goal. This result in a mutual co-ordination within a leader and follower, where the follower grooms his qualities of leadership and the leader transform himself as a moral agent. Hence transformational leadership must be grounded in moral foundations. Regarding the issue about conceptual clarity, transformational leadership has much in similar characteristic features as that of charismatic leadership. The charisma is a part of transformational leader, it is considered to be a factor which correlates with idealized influence (one of transformational leadership 4Is). It is generally classified as socialized and personalized categories. For an organisation to perform better, Howell and Avolio (1993), authentic charismatic or transformational leaders must be socialised leaders. Under transformational leadership, there are four vital organisational activities performed. Making a compelling case for change in order to heighten followers sensitivity towards organisational change, inspire shared vision in order to attain new and better future, leading new changes and embedding the same. Certain critics notice transformational leadership as discriminatory and autocratic and a questionnaire whether it is directive or participative. Weber (1 947) emphasized that during the period of crises transformational leader directed dependent followers with essential solutions towards the problem; high inspirational leaders were extremely directive in terms of their process and approach. This clearly illustrates that, depending upon the situation a leader has to be either directive or participative in order to perform the task efficiently. The issues concerned to dimensions of transformational leadership, the multifactor leadership questionnaire (MLQ) by Bass and Avolio (2000) provides a solution for this critic. The MLQ is used in measurement or determination of the dimensions for this leadership, which are Idealised influence, individualized consideration, inspirational motivation and intellectual stimulation. The ethical issue about the transformational leadership is about suppressing minorities. Being researched for over 25 years, in transformational leadership the objective is to convert individual attention towards larger cause. It results in transformation from selfishness to cooperative concern. The significant feature of this leadership model is that, it focuses on common goal (Ethics, 133). An effective team work is concentrated where majorities and minorities are in the same platform to attain an objective. Successful Transformational leaders: Transformational leadership model proves to be efficient not only in business, but in all other sectors where it is implemented. In order to strengthen the position of transformational leadership, so examples from the past and present are portrayed in this essay. In a historical perspective, Yates (2002) describes about Genghis khan. During the late 12th and 13th century, this man struggled for the unification of the Mongol tribes, which was one of the largest land empires. The mode of leadership used was transformational at that period of time. In terms of business field, Lou Gerstner- the former chairman and CEO of IBM is one of the best examples for transformational leadership. One of the notable events at IBM under Gerstner leadership is: recovery from the companys loss of $1.8 billion in 1993 and making IBM as one of the largest private corporation in IT sector during that period of time. Sheppard (2002) describes that, Gerstner completely rectified the organisational culture an d took IBM to certain heights. Regarding the field of government and military contexts, General Colin Powell overcame the notorious racism in United States military and amidst low expectations became the United States chiefs of staff in 1989. He is the first Afro-American to become the U.S Secretary of State in 1991. Chekwa (2001) notifies that with the vision and qualities of transformational leader, Powell attained this position. Conclusion: The image and the research concerned to transformational leadership might be relatively recent, but demonstration and research of its characteristics and features has been done years back. It is proved that  transformational leaders have great capability to increase the performance beyond expectations and thereby able to make massive changes among individuals and organizations. In this essay, analysing most of the critics statement it has been justified that transformational leadership is stated to be better in a business perspective. When compared with other leadership styles like transactional or autocratic, transformational leadership addresses an individual needs, while the transactional leadership addresses the organisational process and the functioning is more often considered to be monopoly in nature. The decisions made are concerned only with the leader, success and failure occurs in an equal probability. While transformational leadership indulges effective team work, the leader motivates his follower and provides constructive feedback. The significant feature is that, feedback is expected from the follower too thus creating a two way communication. In the current world, transformational leadership is highly recognised and practised by executives in modern organisation. The current business scenario is influenced by insecurity, global commotion and organisational volatility, for which transformational leadership would be a better solution to deal these factors efficiently.

Thursday, September 19, 2019

Communication Science vs. Semiotics :: Communication Science

Communication Science vs. Semiotics Marcel Danesi says that "communication theorists generally focus more on the study of message-making as a process, whereas semioticians center their attention more on what a message means and on how it creates meaning" (Messages and Meanings: An Introduction to Semiotics, 1994). He implies that both communication science and semiotics are systematic studies of signs. Interestingly, Danesi comments that semiotics studies signification first and communication second. Danesi's definitions and distinctions about communication science and semiotics captured my interest because of the way he draws the line between to areas of study that are very closely related. In this paper I will try to elaborate on those differences. I have to admit that until now I am not completely convinced about the way to distinguish among semiotics and communication science. However, I believe that it is worth the effort. Reflection about these topics will help me and possibly the reader to understand them better. We are in broad information age. The handling of information is definitely the main commercial activity of our days. We are all consumers of information at different levels. Most of us also have to either manage, process, market, deliver or sell information as a way of living. Information is wrapped in all kinds of packages, or better said it is delivered through all kinds of media. All kinds of messages are delivered to all kinds of audiences. Information is the core element of communication science and probably of semiotics as well. I consider information to be the raw material for message construction and the creation of meaning. Signs are a collection of bits and pieces of information. Information is what we decipher from signs. Notice that decoding has to be performed because some sort of coding is always a part of the "creation" of a sign. Even iconic signs which are "a direct representation of a referent" as defined by Danesi, have to be encoded in order to make them deliverable through any given medium. Let us take for example a flower as a referent. An iconic representation of a flower could be a hand drawing, a painting or a color picture. From the least iconic (the drawing) to the most iconic (the color picture) representation coding of information (i.e. shape, texture, color) is necessary to create a sign. A perfume that smells "like" a flower is also an iconic representation of the real object.

Wednesday, September 18, 2019

Rev. Dr. Martin Luther King Jr. :: essays research papers

To inspire a shared vision you must have certain qualities. You have to make a shared sense of destiny with people. You have to give life to that vision, and you have to make it appeal to the masses. These are only a few ways to recruit other people to your beliefs. Rev. Dr. Martin Luther King Jr. was capable of these things and he inspired millions of people worldwide. Martin Luther King Jr. was born on January 15, 1929 in Atlanta, Georgia. His parents were the Reverend King and Mrs. Martin Luther King. He had a sister and a brother. As a child he would play in his front yard with two white boys. The boys’ father owned a general store in the neighborhood, so naturally they knew each other since they were small. One day, the King children went to the store to meet the boys, but that day was different. The boys said that they weren’t allowed to play with black kids. This was Martin King Jr.’s first encounter with segregation. He didn’t understand it, but once he did, he swore that he would change the world. King buried himself in studies to be as well educated as possible. At the age of 15, King graduated Booker T. Washington High School and was accepted into Morehouse College. After graduating college he went to Crozer Theological Seminary. He joined the Baptist Ministry on February 25, 1948 when he was 19 years old. In 1951, he was accepted to Boston University. While there, he met Coretta Scott, and they got married in 1953. Shortly after, they moved to Montgomery, Alabama. On June 5, 1955 he received a doctorate of philosophy in systematic theology from the Boston University. Soon after he earned his doctorate, King learned of Rosa Parks and a bus boycott. This was his first calling to fight against segregation. On December 5, 1955, he was made president of the Montgomery Improvement Association, making him the official spokesman for the boycott. In November of 1956, the Supreme Court ruled bus segregation illegal. This raised the morale of black people in the U.S. There was now proof that they could obtain equal rights. The struggle began, but King was using a new method. He practiced non-violence in his boycotts and marches. King formed the Christian Leadership Conference in 1957. This conference would discuss ways to fight for equal rights without violence.

Tuesday, September 17, 2019

A new social contract

There are many suggestions for reform in government’s relationship to the economy. As I had hinted in my earlier discourse, many of my recommendations deal with eliminating government’s intervention in economic activity. Thus, there needs to be a creation of a free market economy, independent of government influence as a means to stimulate economic enterprise toward more productivity and to restore the economy to a strong position. However, given the long history of government involvement, it is highly unlikely that such action is possible.I guess it is time for a new social contract. It seems that the policies and practices in the employment of relationships in America are no longer responsive to the needs of today’s working families and society. There had been more emphasis on increased profits and productivity while the wages have remained the same, or worst, declined and stagnated for families. The irony is that people are working harder, but they do not belo ng among those who share in the gains from their efforts. Only a small percentage of the population is privileged to have that benefit, adding to the increasing inequality. The families are affected by these changes and one wonders what he can do in the face of these economic changes. The implicit social contract that encompasses work such as loyalty and hard work are not necessarily rewarded with fair and increasing wages. This has been blotted out by a norm where employers give center stage to stock price and even short-term gains, which are often at the expense of the workers who work hard daily.What we call the American Dream is usually the promise of riches and prosperity and a life that is well-lived.   This has been the ideal ever since that ensures one success in life so long as he is willing to sacrifice everything to work for it. It has been such an illusion for many. Thus the American dream has become a driving and motivating force for millions of people who flock to th e â€Å"Land of the Free† because they want to escape the poverty in their countries. They think that their only option viable to them is to move to a country that promises them success, wealth, freedom from material prosperity.However, even though this is oftentimes true for the people who really do work hard for the dream, the American Dream must not be promoted as it is. The reason here is because it shifts the focus from the true values that count in the family to the material wealth and greed that entices people to come work in a land of opportunities which may otherwise not turn out to be so (The American Dream).I remember Walt Whitman’s poem I Hear America Singing where there is the sense of each one seeking his own personal niche in the land of promises as seen in the following lines:â€Å"Each singing what belongs to him or her and to none else, The day what belongs to the day–at night the party of young fellows, robust, friendly, Singing with open mou ths their strong melodious songs.†(I Hear America Singing).It almost captures that desire as one reads the entire work and is very descriptivethat the future belongs to the young and those who are open to opportunities. For the people who leave their country of origin, there is a substantial tradeoff for embracing the American Dream. Behind the veil of power and comparative material wealth that is promised to every individual, there is a significant loss that one must encounter. And that loss is the loss of traditional culture. In the essay by MSNBC columnist Eric Liu, he states that during one of his dinner meals at a friend’s house: â€Å"The more time I spent in their midst, the more I learned to be like them. To make their everyday idioms and idiosyncrasies familiar. To possess them.† This particular longing to assimilate all of the â€Å"everyday idioms and idiosyncrasies† of the American culture was brought about not by curiosity or a certain zeal fo r knowledge. This particular longing was fueled by negative emotions. This passion for learning the ropes of American culture was born out of the longing of the desire to fit in.The American Dream may be able to provide a person the necessary wealth that one could only dream about in his native country but it also takes away the immaterial liberties that come from being rooted in a different culture. This is what is seen in Tony Went to the Bodega But He Didn’t Buy Anything. Because the person sat at the doorway and saw people come and go, his being in that position depicted a life of leisure which one thinks could be achieved if he pursues the American Dream. One does not know that there is an illusion to this since one may never attain this goal by just going to a place and hoping that one’s station in life is guaranteed to be easy. The American Dream will always be a Utopian dream until people realize that material wealth is not the only path for success and happine ss. This is seen in the lines,Tony went to the bodega, But he didn’t buy anything: He sat by the doorway satisfied To watch la gente (people Island-brown as him). Crowd in and out, (Tony Went to the Bodega But He Didn’t Buy Anything).The American Dream promises people from all walks of life and all countries of origin that within this land, there is freedom from oppression, freedom from poverty and material wealth but for other people, it will only remain a dream for them. As Langston Hughes remarks, â€Å"I am the people, humble, hungry, mean–Hungry yet today despite the dream.†Ã‚   There have been casualties during this fight for the American Dream. Several people have risked leaving their homelands in search of a bright future in the United States yet there are millions today on relief and people are still being persecuted and discriminated.The land of the free is still a land of oppression and even though people would like to view it as a land of oppo rtunity, it becomes more like a land of   deception and false hopes. Hughes ends his poem with both a revelation of what America has come to be as well an exhortation to the people to make America what is should have been. He says: â€Å"The mountains and the endless plain–All, all the stretch of these great green states–And make America again! (Hughes, 1938).Being optimistic about the dynamic forces of globalization and the practical applications of corporate social responsibilities sweeping multinational and large national organizations, I still believe that there is a balanced solution in multinational’s outsourcing of resources and less developed countries’ mutual advantage from this economic relationship. It is the primary duty of the national governments to uphold their sovereignty and protect their natural resources, especially their human resource or labor from being corrupted by foreign companies. They must uphold their constitution and by law s and promote more economic and bilateral policies to protect their people and resources at the same time harness their economic potential for the nation’s own advantage, growth and development.They must dictate the terms for which their resources will be used, taking into consideration the growth and comparative advantage of their people and the extinction of their natural resources and habitat. The notion about hiring local managers and staff is preliminary. Of paramount importance is the question of how and in what terms they will allow the multinationals to exhaust their most important resources and capital.In effect, the dream that once tugged at people’s hearts never really existed in the first place. The dream that made people leave their homelands only remain a dream because there are people who still have not â€Å"made it† in America. There is something amiss in the ruckus that is about the American Dream. On one side, the American Dream remains a drea m where the corruption and the apathy of people continues to prevent it from coming true while on the other side, the American Dream comes with too high a price. It asks for the individual’s culture, it torments the person and convinces him into thinking that if you do not assimilate the American culture, you will never make it.Given the importance of our work in our daily lives, our policies and institutions need to provide decent benefits and the opportunity to use one’s abilities to the maximum. Consistent with our nation’s democratic principles, all Americans must possess a freedom to voice out their opinions and be treated fairly. This just means that we value a balance between the interests of the employers and shareholders and the interests of the family.ReferencesThe American Dream. Retrieved Oct. 20, 2007 at:http://en.wikipedia.org/wiki/American_DreamI Hear America Singing by Walt Whitman.About.com Literature Classic.Retrieved Oct. 20, 2007 at:  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://classiclit.about.com/library/bl-etexts/wwhitman/bl-ww-ihear.htmHughes, Langston. 1938. â€Å"Let America Be America Again.† Retrieved Oct. 20, 2007 at:  http://www.poetryconnection.net/poets/Langston_Hughes/2385Tony Went to the Bodega But He Didn’t Buy   Anything.Retrieved Oct. 20, 2007 at:http://www.gcsk12.net/speech_meet/speech_docs/Junior%20High%2005-06/dramatic%20poety/dramatic_poetry_43.pdf

Monday, September 16, 2019

Emergence of Kannada News Channels

Emergence of kannada news channels- Though India emerged as a sovereign, democratic republic in 1950. The electronic media gained freedom from total government control only in 1997, when prasar bharati-the broad casting corporation of India was established as a public service broadcaster. The proliferation of private TV news channels and the use of satellites to reach audience have made a big difference in the way TV news is cast and presented.It became as a part of India’s media growth. Karnataka too contributed a small share in India’s media growth. In Karnataka ther are 7 regional news channels. It all started because of audience interest and technology. In 1977 doordarshan started primary service in Gulbarga, not with the impressive growth and reach on November 1st 1983 doordarshan opened its office in Bangalore. In 1988 doordarshan extended its news service up to 15min. ater on 1st January 2000, doordarshan Bangalore Kendra was responsible for news and news graphic ’s growth in kannada and created new pathway for news channels and they indeed dependent totally on foreign broadcast organization to establish in India, during this critical period, Tamil nadu based sun network came forward and opened a satellite channel in Karnataka. Sun network was the company formed under sumangali publication private limited which is owned by Dr. kalaingar M. karunanidi. on may 2nd 1994 sun network launched kannada regional channel in karnataka under the name udaya TV.On june 30th,2000 virappan, a sandalwood smuggler kidnapped kannada movie star Dr. Rajkumar and it created quite a stir. In order to encash such an opportunity udaya decided to launch its new channel, as a result on 31st June 2000, udaya vartegalu started. It didn’t perform well, but it showed a space and opportunity for news in Karnataka market. Currently seven news channels in Karnataka, all channels performing better and also achieving good rating. Seven channels as follows: 1. Ud aya vartegalu 2. TV9 karnataka 3. Suvarna news 24? 7 4. Samaya 24? 7 5. Janashree news channel | | 6. Kasturi newz 24 7. Public TV Emergence of Kannada News Channels Emergence of kannada news channels- Though India emerged as a sovereign, democratic republic in 1950. The electronic media gained freedom from total government control only in 1997, when prasar bharati-the broad casting corporation of India was established as a public service broadcaster. The proliferation of private TV news channels and the use of satellites to reach audience have made a big difference in the way TV news is cast and presented.It became as a part of India’s media growth. Karnataka too contributed a small share in India’s media growth. In Karnataka ther are 7 regional news channels. It all started because of audience interest and technology. In 1977 doordarshan started primary service in Gulbarga, not with the impressive growth and reach on November 1st 1983 doordarshan opened its office in Bangalore. In 1988 doordarshan extended its news service up to 15min. ater on 1st January 2000, doordarshan Bangalore Kendra was responsible for news and news graphic ’s growth in kannada and created new pathway for news channels and they indeed dependent totally on foreign broadcast organization to establish in India, during this critical period, Tamil nadu based sun network came forward and opened a satellite channel in Karnataka. Sun network was the company formed under sumangali publication private limited which is owned by Dr. kalaingar M. karunanidi. on may 2nd 1994 sun network launched kannada regional channel in karnataka under the name udaya TV.On june 30th,2000 virappan, a sandalwood smuggler kidnapped kannada movie star Dr. Rajkumar and it created quite a stir. In order to encash such an opportunity udaya decided to launch its new channel, as a result on 31st June 2000, udaya vartegalu started. It didn’t perform well, but it showed a space and opportunity for news in Karnataka market. Currently seven news channels in Karnataka, all channels performing better and also achieving good rating. Seven channels as follows: 1. Ud aya vartegalu 2. TV9 karnataka 3. Suvarna news 24? 7 4. Samaya 24? 7 5. Janashree news channel | | 6. Kasturi newz 24 7. Public TV

Sunday, September 15, 2019

Australian Tariffs

Should Australia reintroduce tarffs for the car industry? Australia's automotive Industry Is a significant contributor and major employer to the national economy. But the economy Is In crlsls. The greatest problem for the automotive industry is the mindset of the cabinets. Cabinets became downright apoplectic and argue that tax payers should not support a failing industry, and they vehemently combat the automotive industry policy as a matter of principle. The truth is, Australia cannot afford losing its car industry.Several academic investigations have been conducted about how this industry contributes to national economy, and he answer couldnt be clearer: It would cost Australia more losing Its automotive Industry rather than supporting It so It can grow strong again. Instead of being a dead weight to Australian economy, the automotive industry is a great contributor to it. The Abbot cabinet shouldn't burden this weakened industry with tariffs that will ultimately lead it to its doo m; instead, it should invest more in it, understanding its real value and accepting that it hasnt received enough attention.The government focuses more on primary production, like cattle, mining or grains; little Is left for ransforming Industries Ilke the automotive one. Australia should Improve what It has to offer to Investors, since It's facing a hard competition from other countries. If the automotive industry were to collapse, it's clear that other industries would follow it as well. Can you give examples of current tarffs, subsidies or quotas applied by the Australian Government? Do you agree with the Imposition of these tarffs, subsidies and quotas? Australia applies several tariffs on a wide variety of trading goods.For example: Instruments, weapons and manufactured articles have a 1% tariff; dairy roduce, natural honey, birds' eggs and other edible products of animal origin that aren't specified elsewhere (in the tariff establishment table) have a 0. 17% tariff; glass and glassware have a 2. 8125% tariff. Still, most Australia's customs and tariffs are lower than the global average. Regarding subsidies, the Australian government applies rates on several ambits, like home care, oxygen and enteral feeding or residential respite – and this Is only about healthcare.To be honest, Australia has a balanced taxing system, with rates that are internationally lower than other countries' ates; besides, there exists a real need for a tax system for the government to have enough resources to ensure a decent lifestyle for its citizens and to provide them with the basic human needs. Leaving aside rates like those meant to regulate industries like the automotive one, it seems that Australia has a fair economic system, not meant for crippling the citizen's economy, but rather to ensure that all the people's resources paid In the form In taxes contribute to the general wellbeing.Who do you think are the winners / losers from such protectionist measures? Ultimat ely, the citizens are the most benefited or prejudiced by these taxes and subsidies. As it has been said before, Australia's rates and tariffs are significantly lower wnen compared to tnose tnat otner countrles apply; ana tne Income tnat results from these said payments should be applied on new infrastructure, on attending the people's needs, and on ensuring that unforeseen disasters will be properly faced and answered.This is the ideal system of taxing and applying tariffs: for the countrys money to serve the countrys needs. Still, applying additional taxes to ndustries or basic services is often unfair, especially when those new rates are derived from political affairs; taking the example of the automotive industry, it seems more of a political movement than an economy issue.Thus, applying this kind of taxes only results in weakening the overall economy, which will result in affecting the citizens in general. Nothing good can come from crippling the economic system of a country by attacking the principal sectors that contribute to it; it can be said that Australia is attacking itself when it aims to weigh new taxes on an industry that should be saved instead of being combatted.

Pursuing Happiness Essay

Human beings can give up many things to achieve happiness, sometimes they could be only be beneficial to themselves and be harmful for others. In the book, Macbeth, by William Shakespeare, Macbeth shows how he can do wrongful deeds such as committing murder to achieve his own happiness. Only after killing Duncan does he realize that he might have done something wrong and unjustful for the people around him, but later he murders yet another friend to keep his own happiness while disturbing others. William Shakespeare makes a great example of how people can become darker to fulfil their happiness and desires. Throughout the story Macbeth faces on Prophecies and encounters guilt but instead of embracing it he ignores it and becomes a darker person. By killing Duncan Macbeth is named king of Scotland and achieve what he always wanted, later on he becomes suspicious of his best friend Banquo and murders him as well. Macbeth keeps on becoming darker and darker and would do anything to keep his happiness and people from interfering with him. After killing Duncan Macbeth feels guilt for his actions and that â€Å"no ocean could ever watch off his bloody hands†. Only later on he kills his best friend Banquo because he thinks he know the truth behind King Duncan’s death. The author empires how Macbeth would go really far to keep the way things are including murdering everyone that interferes in his path. At this state Macbeth finally puts his guilt and enters his dark stage and starts to kill anyone of suspicion, as a result, Macduff’s family. Unfortunately Macbeth at this point has given up and thinks he’s lived a good enough life and wouldn’t mind to be laid to rest. William Shakespeare shows how Macbeth who was once honored to beside King Duncan has now committed great sins for his own selfishness. At the end Macbeth finally realises that he was wrong doing and only taking advantage of other people. One of the main reasons Macbeth felt it was necessary to kill King Duncan was because of Lady Macbeth. He loved her and felt she also needed to be happy and the only way was to kill Duncan. Although skeptical, Macbeth did the deed and felt terrible about it, Lady Macbeth taking advantage of Macbeth convinces Macbeth that it wasn’t actually a big deal. William Shakespeare shows how Macbeth can misguided and persuaded easily for his wife, and willing to go far enough to murder to give happiness and selfish desires for his loved one, Lady Macbeth. When Macbeth had ordered the murderers to kill Banquo, he wanted to stay happy with his wife but didn’t want her to get involved. This showed how Macbeth was willing to take the blame for his wife if he were to get caught. Although he was murdering Banquo for his sake of not getting caught he was also doing it for Lady Macbeth not getting anymore involved. Macbeth became a darker person so that Lady Macbeth could stay happy with him as King and Queen of Scotland. Through the end of the novel, Macbeth starts to realize who he has become because of his own selfishness, he realizes the how many people he has murdered to keep himself happy for his own sake and Lady Macbeth’s. Until the point where Macbeth just gives up on himself, â€Å"I have lived long enough.  My way of life Is fall’n into the sere, the yellow leaf, And that which should accompany old age. † Macbeth states that he has living long enough and wouldn’t mind dying because he has nothing more to live for. Shakespeare shows how Macbeth who was willing to do anything for happiness and has now become ill of it and had enough of the pointless slaughter. Once you have done everything to get happiness it isn’t happiness anymore because if you have all the sacrifices Macbeth had made. We all strive to achieve happiness doing either good or bad things to receive it. Macbeth had no ill intentions in killing King Duncan but for the sake of his wife he committed the crime. Until the end Macbeth only wanted happiness for himself and to achieve it he took a different path which lead to his downfall. Once we achieve happiness we frown upon it and think of it as always there but eventually you will lose it, nothing will be here forever. After Macbeth found out his wife had died, he didn’t care anymore because his time of happiness was gone, there was nothing left for him, he had lived a good enough life and if he was ready to die if he had to.

Saturday, September 14, 2019

Employee Performance Essay

The process of producing an environment in which individuals can perform duties to the best of his or her ability is known as performance management. The processes of performance management start when the company requires an employee to perform a specific and ends when an employee departs from the organization (Heathfield, 2013). At Riordan Manufacturing there are many important positions that depend on the performance management system to ensure that employees achieve company set goals and objections. Riordan Manufacturing performance management systems are very important. The two positions chosen by Team D to discuss in this paper are the customer service rep and chief financial officer. Team D will describe the general function of performance management systems, suggest two job evaluation methods for the positions, suggest two job evaluation methods for each position, and determine the advantages and disadvantages of the methods concerning each position. Team D will also compare and contrast possible compensation plans for the two positions and explain the importance of providing employee benefit plan to the customer service rep and chief financial officer positions at Riordan Manufacturing. General Function of Performance Management Riordan Manufacturing uses performance managing systems that include annual pay modifications based upon performance, along with employee recognition programs. Riordan’s determines the company’s annual pay changes by the position in relation to the external market, along with performance expectations set by the company. The performance expectations fall into three categories, which are does not meet, meets, and exceeds. Increase in pay is always a motivator for increasing performance and productivity among  employees. Riordan Manufacturing also offers three kinds of awards/programs for their employees under their performance management systems. The company offers an outstanding employee award once a year. Riordan’s management and employees nominate high performance employee who have achieved high rating in employee performance. The company’s committee of executives reviews the candidates selected and presents the winner with the most outstanding employee ’s award. One qualification is modeling respect for diversity, which is something that Riordan is serious about. Riordan rewards the value the company has in the morals of employees. The other award given by Riordan is the seniority award. The company gives these awards to employees as he or she complete career milestones at one year, fifth year, tenth year, and 20th year. Although the seniority award is not monetary, it is important for the employees to notice that Riordan is noticing their loyalty and contributions to the company. The last program offered by Riordan under their performance management systems is the employee suggestion program. The company gives this reward to employees when he or she make suggestions for products put into place. The employees receive a $25 check and their picture in the company newsletter; although this does not measure the staff’s daily performance it does motivate them to make contributions for the good of the company. Using performance management systems helps Riordan rate the employee’s performances and motivates each employee to work as a team. For example, using the annual pay adjustments it would becoming apparent to Riordan executives that employees were not doing their jobs if they rated â€Å"does not meet† for two years in a row, it would be time for a face-to-face. Job Evaluation Methods Riordan Manufacturing currently employs 550 employees. The company has positions ranging from production to chief legal counsel. The company takes pride in attracting highly qualified employees. Each position at Riordan plays a vital role to the company’s success. Therefore, company expects each employee to focus on achieving the company’s mission and goals. Many of the company’s job functions performed by employees assist Riordan in maintaining a competitive advantage on the market. Two important positions held at Riordan Manufacturing are the customer service representative and the  Chief Financial Officer. The customer service is one of the many faces of Riordan as the employee interacts directly with the customers of Riordan. The Chief Financial Officer takes on the responsibilities within Riordan and directs the human resources functions along with the financial operations. The customer service representative is a valuable position that would work well wit h the classification method. The classification method works well with organizations that have several locations or many employees. Therefore, Riordan classifies each customer service representative with other similar job content or classes. The advantage of using the classification method is that it will allow Riordan to organize easily the many positions along with establishing a compensation package for each position based upon their classification. Some of the disadvantages may include several positions appearing to fit in more than one class or the classifications may seem biased or subjective judgments. With the chief financial officer (CFO) possessing a more critical position and role within the company, the ranking method may also be beneficial to Riordan. The ranking method for job evaluations is quite simple and in most instances inexpensive. This can often reduce the money spent on implementing strategic techniques and be applied in other areas of Riordan such as company improvements, or employee rewards. The disadvantage of the ranking method is that it can be subjective or rely heavily on a person or group of people to determine the worth of each position. There are several job methods used to perform job evaluations; however, it is essential for Riordan or any organization to determine which one will most suites the company and aid in its success. Compensation Plans It is important to have competitive and attractive compensation plans to ensure that Riordan attracts highly qualified employees. There are many options or approaches to use with compensation plans. The employee’s position often dictates what type of compensation plan he or she receives. For a customer service representative (CSR), compensation plans may include a basic wage structure along with a merit pay incentive. With merit pay, the CSR receives an increase in pay based on a percentage (DeCenzo & Robbins, 2007). Employees who perform better typically receive a greater percentage increase. Another option is a pay-for performance program. This option uses  performance measures to determine the employee’s pay rate and not just time spent on the job. Each employee’s pay rate depends on his or her individual, team, department, or organizational productivity (DeCenzo & Robbins, 2007). Both of these compensation plans are effective but some employees may worried about not knowing what his or her pay rate is ahead of time in the pay-for-performance program. The compensation plans for the CFO are different from those provided for CSR’s. As an executive member of Riordan, the CFO’s salary is substantially higher than the lower-level employees. For example, the current Riordan CFO, Dale Edgel, received an annual salary of $125, 00 with the ability to earn up to 30% of his salary in executive bonuses (Riordan, 1999). Compensation plans for executive employees are considerably higher because of his or her level of responsibility. That responsibility not only provides the executives with higher salaries but also compensation plans that include stock option plans. Executive compensation plans serve the same purpose as those used from lower-level employees. Executive positions typically require specialized or advanced education and employees who meet those requirements can be very selective when choosing a job. The compensation plans for those positions must be very attractive to appeal to those individuals. Importance of Employee Benefits Riordan understand that benefits are essential in today’s workforce to retain current talent and attract new high-level talent. Riordan has benefit packages required by law, such as Social Security, Workers’ Compensation, Unemployment Compensation, and FMLA. The company also offers vacation benefits, 401k plans, childcare assistance plan, dental, educational assistance, flextime scheduling, and holiday pay to attract and retain employees. The company offers these benefits to full-time employees when hired into the company, and he or she can accrue more perks as tenure at Riordan grows. Riordan understands that employees need a benefit package that promote a work life balance, the ability to take care of his or her family in case of a medical emergency, and to plan for his or her future. Whether the employee is the CFO or a CSR the benefit package does not change. Employees who believe a company is willing to take care of him or her makes job satisfaction and employee engagement much easier to  achieve. Furthermore, employees who believe he or she is capable of advancing his or her career and the company paying for it helps entry-level employee. The company encourages customer service rep to believe that he or she has a future in becoming a future chief financial officer. Riordan provides Education Assistance Programs to help employees grow a skill set that relates to his or her role in Riordan. Although it does not guarantee advancement, it does promote engagement and sustain performance for the company’s staff. Riordan commits to making each employee know he or she is a value to the company from the top of the company to the entry-level jobs. The company understands that providing benefits in today’s economy is important in attracting the most talented and motivated individuals and believe the company’s array of benefits help accomplish goals and promote a healthy work environment. Conclusion Riordan Manufacturing recognizes the processes of performance management are essential in today’s working environment. Riordan Manufacturing Corporation’s process of performance management will assist the company in enhancing employee job satisfaction and commitment. Riordan Manufacturing used various job performance methods for each individual job position the company. These job performance methods help the company to maintain financial strength and promote employee growth. Riordan performance management’s process also includes an attractive compensation, employee benefits plan to attract highly qualified employees. Using this process is what helps Riordan Manufacturing ensure employees achieve company goals, and objections, and sustain the company’s employee job satisfaction. References DeCenzo, D., & Robbins, S. (2007). Fundamentals of human resource management (9th ed.), retrieved from The University of Phoenix eBook Collection database. Heathfield, S., 2013, Performance Management, Retrieved from http://humanresources.about.com/od/glossaryp/g/perform_mgmt.htm Riordan, Michael (August 15, 1999) Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Riordan/docs/HR/EmpFiles/Dale%20Edgel%20Offer%20Letter.pdf

Friday, September 13, 2019

Racial Profiling Essay Example | Topics and Well Written Essays - 250 words

Racial Profiling - Essay Example Using racial profiling as a law enforcement tactic can be considered as unjust discrimination since it applies to specific people. This restricts the privacy and freedom of movement by individuals from this particular race. The USA receives thousands of immigrants from other countries and regions, but Latinos and blacks are the majority of deportees. After the 9/11 attacks in New York and Washington, Muslim communities in USA have been targeted by security agencies in USA. The equality principle provides the moral and legal assertion that all citizens are equal and require equal treatment from the law. All people are therefore supposed to enjoy equal rights, opportunities, and welfare regardless of race or social status. Muslims in USA are arbitrarily arrested or stopped by police officers on suspicion of engagement in terror activities. In airports, they are subjected to thorough security checks, which are not conducted on ordinary Americans. The FBI has shortlisted several Muslims, and they are on constant surveillance (Jamal and Naber, 2008). This causes discrimination of Muslims by citizens and the law enforcement officers. However, racial profiling of Muslims has helped the FBI and the police identify several potential terrorist within the country. This has helped prevent other attacks and paralyze the operation of terroris t cells in

Thursday, September 12, 2019

Quantitative vs. Qualitative research Essay Example | Topics and Well Written Essays - 500 words

Quantitative vs. Qualitative research - Essay Example of the measures of concepts, then the research respondents are selected, the next step is issuing research instruments and data collection, what follows is data processing and analysis, after this process finding are drawn and conclusions made. The main steps involved in qualitative research are: setting the overall research questions, then selecting necessary subjects and sites, then relevant data ought to be collected, then interpretation follows, then theoretical and conceptual work follows, the last step is writing up conclusions and findings. In quantitative research, the quality issues involved are issues such as reliability, this deal with the measure of stability and consistency. Replication seeks to find out whether the study is repeatable. Validity seeks to establish whether what is measured is the one intended or if the conclusions are well founded. In qualitative research, quality issues are trustworthiness that entails credibility of the findings, transferability in terms of the applicability of the findings to other contexts; dependability is whether the findings apply at other times. Conformability is whether the investigator’s values have intruded to a high degree. Relevance is the importance of a topic in the field of study and the contribution made by the literature in that field. Quantitative research has major preoccupations such as measurement and reliability validity, causality which entails explanation on reason as to why things are the way they are and the direction taken by the causal influence, that is, dependent and independent variables. Another of these preoccupations is generalization which covers the question on the scope of the context, sample and population, as well as the extent to which the samples are representative. Replication is a value that seeks to reduce contamination of results by researcher values or biases, thorough procedure descriptions, and ability to duplicate in varying context. In qualitative research, the

Wednesday, September 11, 2019

Relationship Between Cultural Consumption, Identity And Holidays Essay

Relationship Between Cultural Consumption, Identity And Holidays - Essay Example The research and subsequent analysis of data clearly indicated that choice of holiday destinations depended largely on the cultural trend of the society under consideration. Members of a society made choices in accordance with the human values that were attributed to various destinations and it was further confirmed that human values played a much more decisive role in collectivist societies than in individualistic societies. Thus this study also brings to light the most pertinent fact that a proper analysis of subjective trends in a culture is absolutely imperative if one were to form clear predictive perceptions about how people transfer value to their environment and how they make their consumption choices. The commercial lesson that can be obtained from this study is that these findings must be kept in mind when formulating campaigns to attract tourists from various societies having various biases and any product or service that can be placed favourably with respect to the percep tions of that particular society will quite obviously get a very positive reception from large sections of the society. This report makes the conclusions drawn above apply for a large majority of members in different societies, there will always be individual members in every society who would defy the norms and set out their own agenda. Thus never be surprised if you see a Brazilian skiing down an especially tricky mountain slope in the Alps or hitch hiking along country roads of Cambodia.

Tuesday, September 10, 2019

Describe the performance track record and rationale behind the Essay

Describe the performance track record and rationale behind the investment decisions of your Dummy Portfolio this term, in the style of a Hedge Fund Investor Letter - Essay Example The return from S&P 500 return is 45%, weekly standard deviation of S&P 500 is 2.95% and total standard deviation of S&P 500 is 21.24%. Here we have bought several stocks such as FTSE100 which has beginning level of 6627 and end level of 6722.67 and it has earned total gain of 1.44%. CAC40 had beginning level of 4244 and end level of 4390.18 and it has earned total gain of 3.44%. DAX had beginning level of 9369 and end level of 9980.85 and it has earned total gain of 6.53%. Dow Jones Industrials had beginning level of 17614 and end level of 17828.24 and it has earned total gain of 1.22%. S&P500 had beginning level of 2039 and ending level of 2067 and it has earned total gain of 1.40%. NASDAQ had beginning level of 4660 and end level of 4791.63 and it has earned total gain of2.82%. Nikkei225 had beginning level of 17197 and end level of 17459.85 and it has earned total gain of 1.53%. Topix had beginning level of 1377 and end level of 1410.34 and it has earned total gain of 2.42%. Shanghai Composite had beginning level of 2494 and end level of 2682.92 and it has earned total gain of 7.57%. CSI300 had beginning level o f 2594 and end level of 2808.82 and it has earned total gain of 8.28%. Spot Gold had beginning level of 1165 and end level of 1167.41 and it has earned total gain of 0.21%. USD against Japanese yens had beginning value of 1$= 115.33 yen and the value has increased to 1$=118.68 yen and it has earned total gain of 2.90%. Brent Spot beginning level of 81.01 and end level of 77.75 and it has earned total loss of -4.02%. NY Crude Oil had beginning level of 77.32 and end level of 73.69 and it has earned total loss of -4.69%. The dummy portfolio has also earned negative returns or loss for spot silver, spot platinum, pound against dollar and pound against euro. Thus it can be said that the dummy portfolio has average to good return in the period. The

Monday, September 9, 2019

Business Report Essay Example | Topics and Well Written Essays - 1250 words - 4

Business Report - Essay Example The most recent count of the dead in 7,000 and rising, and as rescue efforts escalate various problems are starting to emerge relating to the difficulties in distributing aid, and the challenges in successfully managing the logistics tied to the relief process. In some areas that are the most badly hit and where the people have been chronically in need of help, the aid simply has not arrived. It is in this spirit that this business report is written, with an eye to exploring new products that can be deployed and used in disaster areas such as Nepal, with the aim of helping the displaced Nepalese in the most effective manner. The logistics of delivering aid to those who are most in need of them in disaster-struck areas such as Nepal require novel solutions, and require creativity in the use of available new technologies and products in order to crack seemingly intractable problems, save lives, and give hope to both rescue providers and the most desperate and destitute victims. The ear thquake in Nepal and the dire situation of the people who are in the disaster areas highlight the importance and the urgency of the use and availability of such new products. The problem lies in unearthing these products and creatively making use of them for them precisely in order to help in the direst situations in badly hit parts of Nepal and other such zones of disaster. The purpose of this business report is to present new products that can be deployed and used in disaster-hit areas (Khan; Burke).

Sunday, September 8, 2019

Atrial Fibrillation Research Paper Example | Topics and Well Written Essays - 2000 words

Atrial Fibrillation - Research Paper Example According to Bashore et al (2013), AF occurs in 10% of people above age 80. Generally, AF affects about 3% of the population in Europe and the US. The numbers increased by 1% between 2005 and 2014 In the developing countries, incidence is estimated to reach 0.4% for women and 0.5% for men (Lercari et al, 2014).   In a UK-based study, Framingham revealed that the risk of getting AF after 40 equals to one in six, regardless of sex, and one in for in individuals with a history of heart failure (Cottrell, 2011). The analysis of over 0.5 million cases in England allows to assume that males are more likely to develop AF than females (NCC-CC, 2006). However, there is an assumption that the real numbers are higher, since the screening does not cover the entire population (NHS Improvement, 2009). In the UK, 45.000 new cases are registered annually (Iqbal et al, 2005). Occurrence of AF implies organic lesion of the heart. Common cardiac causes include IHD, rheumatic heart disease, hypertension, cardiomyopathies, and heart failure, while some non-cardiac are the acute infection and lung and thyroid pathology. AF can also be iatrogenic and develop after the surgical manipulations in the thorax (NCC-CC, 2006). Apparently, AF would not develop without the damage to the cardiac tissue. The lesion becomes the reason why extra stimuli are being generated. The reparation processes in cardiac muscle, stretching and proliferation place more pressure on the atria, which, in turn, increases the pressure in the pulmonary veins. Such condition is known to be the precursor of heart failure, atherosclerosis, obesity, and valve disease – the direct causes of AF (Larson, 2009). Age is considered to be a principal risk factor for AF, as the incidence ascends from 0,5-1% of the population aged 50 to 23% of people over 80 years (Westerby and Cottrell, 2011). As far as metabolic syndrome, diabetes, and hypertension lead to IHD, they also form a